‘Old Media’ still has a part to play in the marketing mix

I read a recent article on Adweek which complimented a recent issue we addressed about the future of search engine marketing and advertising. The article entitled ‘‘Old Media’ Still Resonate, Survey Says‘ followed a recent survey by Deloitte & Touche’s Technology, Media and Telecommunications practice.

The survey of 2,200 consumers 13 to 75 years old,  offered hope for traditional media/advertising and yielded some fresh insights into new-media trends. THis included:

• Nearly three quarters of respondants enjoyed reading magazines, despite the fact the same publications were often available online as well as offline. This was the case across all generational segments.
• Over half of respondants (51%) consumed user generated content such as blogging
• Television was still a core activity across generational segments - however participatory TV will become more prevelant

However from a online or search marketing perspective, there were a number of very interesting findings

• More than a quarter of consumers would rather pay for online content than be exposed to advertising
• Search engines were the primary source of a driving traffic to a website. Although search engine activity was No. 1 at 84 percent, 82 percent of respondents visited a web site because of a personal recommendation. Adverts on television (65 percent), web site ads - such as banners(55 percent) and e-mail campaigns (54 percent) followed in influence.
• More than a quarter of those survey aged 13-24 said they plan to shop online in the next 12 months
• 60% of respondants visit 10 or more websites a week
• Overall there was more receptivity to print ads - however I would bear in mind the significant difference in response rates between search engine advertising and other forms of online advertising

To read the full article in Adweek, click here

2 comments August 15th, 2007

Lancashire SEO - an overview

Being the proud Lancashire Search Marketing agency that we are, we thought it apt to take a moment to see what our fellow Lancashire SEO friends are doing.

In particular a number of Lancashire Search Marketing agencies have been making a lot of noise recently, not least - Adwords  Media who have been storming up the SERPs over the last couple of months. Its one we certainly have an eye on. SearchLogic based in Lancaster, Lancashire are another agency who have been making significant waves over the last couple of months under the guidance of ex Legend Comms boss Simon Cleaver. However it has to be said, bar the two afore mentioned companies, there is still a distinct lack of good/reasonable search agencies in Lancashire (we have exclude  Manchester SEO agencies from this list).

However in general I would say many of the local Lancashire new media/internet agencies offer Search Marketing as a mere add-on to their current range of services, rather than a standalone service. I would however say, the benchmark is raising, and we here at E-Gain will be chomping at the bit to ensure that we are at the forefront of SEO and SEM in Lancashire

Add comment August 15th, 2007