UK Online Marketing ‘among Online Marketing Leaders’

According to a recent review of business to consumer sales in the content, the UK is among the dominant forces for Online Marketing in Europe. The European B2C E-Commerce study was compiled by aggregating eMarketer figures with those from international marketing and communications researchers.
Figures published by the European B2C E-Commerce study showed that the UK, France and Germany accounted for 72% of all sales made via the Internet in Europe, however Eastern Europe was expected to figure more prominantly as uptake of online takes hold across the continent.

Jeffrey Grau, a senior eMarketer analyst, was quoted as saying: “By 2011, the combined market share of the three major B2C e-commerce markets … will drop slightly as smaller, second-tier markets provide a new wave of growth.

Further out on the horizon, a third wave of growth will centre on eastern European countries as they begin embracing e-commerce.”

2 comments July 31st, 2007