SEO - Ignorance or just stupidity.

I read a lot of people jumping on the linkbait bandwagon, with a favourite being ‘SEO isn’t rocket science - Did-it’ and more recently AudioBooksforFree(ABFF). Whilst I personally would at least give some thought to Dave Pasternacks viewpoints regarding his SEO isnt rocket science post, the ABFF press release printed recently in Silicon Republic really couldn’t have been further away from the truth.

In particular the opening paragraph which went as follows:

“AudioBooksForFree.com (ABFF) claims to have been consistently occupying top Google and most other search engines’ positions on internet searches using the terms “audiobooks”, “audio books”, “audiobook” or “audio book” without using any SEO whatsoever for the past six years. The company said it has never paid Google a cent.”

Could these so-called experts possibly be referring to Paid Search. Even more worrying

“We look with puzzlement on the burgeoning search optimisation industry that has sprung up in the last few years,” commented Ruslan G Fedorovsky, ABFF’s UK CEO. “Unfortunately many top blue-chip executives hardly realise what kind of deadly dangers they allow their online businesses to be subjected to by search optimisation techniques without any guarantees of tangible or provable benefits.”

I would suggest employing a search engine optimisation specialist (not one of the fly by night operators) would actually stop you from being banned. I would suggest you would not give a wouldn’t generally leave a plan unaided to fly, much like it helps to have a pilot in charge of your web strategy in order to ensure that the site maintains focus.

To be fair, i will give Ruslan his due in the article

“I would say that the most important policy regarding search optimisation is never allowing your programmers to try any kind of SEO at all.  - about the only good point made during the whole article.

My advice to ABFF, in particular to Ruslan G Fedorovsky (their UK CEO), stick to audio books, you obviously know your stuff, and leave the SEO to those that do know what they are on about.

1 comment July 9th, 2007