Online Marketing continues to see significant growth…
According to a survey carried out for the Online Marketing Show, commitment to spend on Online Marketing has increased dramatically over the course of the last year.
The Online Marketing Show survey, follows research carried out by the Internet Advertising Bureau which saw digital marketing continue to grow, breaking the £2bn spending mark for the first time. The OMS show research highlighted the following trends:
- One in five respondants spent half of their total marketing spend online
- 47% of respondants said they plan to work with a digital agency in the next year
- SEO, E-Mail Marketing, Banner advertising and Paid Search were the primary investment areas over the course of the last year. The continued mass interest in social media and Online PR took investment away from mobile and iTV channels
- Social media and online PR were cited as focus areas for investment by over 50% of respondents in the upcoming year
To see the survey in full, please visit the Online Marketing Show website
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1 comment June 13th, 2007
