Archive for March 23rd, 2007
According to a recent report by the British Market Research Bureau (BMRB), only 19% of adult internet users have downloaded a podcast in the last six months (this is a rise of only 2% on the 2006 figure), this despite a surge in use of podcasts over the last year.
The study also stated that for those users who had ever downloaded a podcast, 72% weren’t interested in them, 38% didnt fully understand them and 18% wanted to know how to download them first.
Such figures, I feel do reflect the public perception of Podcasts/Vodcasts with many directly associating them directly with i-pods, which may in itself be reflected in the above figures. Whilst such technology is useful in tech-savvy environments, whether podcasting is suitable for mainstream marketing at this point is certainly up for debate.
March 23rd, 2007
According to a recent report by E-Consultancy in conjunction with Clash Media, 82% of digital marketers see online lead generation as a growth area in 2007. The results were published in the ‘Online Lead Genereation (B2C) Report’, which questioned a number of marketers about how the Internet is and could be utilised to interact with potential customers.
Nearly 75% of respondants working for across the line organisations said their organisations are generating leads online with the intention of then converting them offline. Suprisingly, only 44% of marketers believed their organisations were fully exploiting online lead generation as a means of growing their B2C business. This was in comparison to 47% of respondants stating that their business wasn’t effectively exploiting online lead generation.
The research was carried out in association with Clash Media, and was conducted with around 400 marketers throughout Q1 2007.
To read the full report please visit the e-consultancy website - or visit the Clash Media website
March 23rd, 2007
Google has released Manager Defined Spend or MDS, a pay per click campaign management tool that allows agencies to amend and update Google PPC campaigns instantaneously.
The main purpose behind MDS is to cut negotiation times and provide agencies with tigher budgetary control.
MDS is currently being released to agencies worldwide., and is designed to counter situations where cammpaigns need to be changed or launched immediately, but are restricted by the time it takes for checks to be carried out.
Source: New Media Age (22nd March 2007)
March 23rd, 2007
