Rocket Science SEO ? What is all the fuss about

There has been a lot of recent discussion within the industry started by Dave Pasternack of Did-it fame regarding whether SEO was “rocket science” or not. As a result of this much debate has taken place within the industry with heavyweights such as Danny Sullivan (of searchengineland fame - and on the “yes it is” side), Clickz columnist Kevin Lee and Mike Grehan (both on the no it isnt side) all having their says.

As a result of this and a lot of heated discussion, a contest to rank no.1 for the term Dave Pasternack has started. I personally have to say its a lot of hot air, and have to agree with some of the points Mike Grehan made. I understand what Danny says about some of the more technical aspects of SEO, semantics and like however at the end of the day, really no matter how technical a campaign is, if it isnt targeted correctly, strategically thought out and well reseached (and obviously backed up with the technical implementation) it is going to fail in terms of ROI.

At a time when coverage of SEO and in particular is on the rise, surely time could be better spent!

Add comment January 27th, 2007