Yahoo testing click to call

Yahoo! has announced that it is to start running click-to-call ads linked to search results on mobile phones in the US and UK, in order to rival the current Google click to call offering.
Mobile search ads will work on handsets with web-browsing functionalities, and will allow people to call advertisers straight from the advert.

The keyword-based auction model will replicate that already used by Yahoo! online. However, the test currently open to only a few select advertisers

Add comment October 5th, 2006