Archive for October, 2006
As you may have recently heard, Danny Sullivan (the godfather of SEO) decided to leave his position with Incisive recently, leaving many in the community wondering what was to happen with the Search Engine Strategies Conferences, a series of conferences popular with many in the industry. However Incisive Media announced yesterday that an arrangement with Danny Sullivan to continue arranging the Search Engine Strategies Conferences through 2007.
However there no indication that Danny is going to continue his role as Chief Editor of Search Engine Watch.
From all at E-Gain, congratulations to Danny, look forward to seeing you in London
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October 25th, 2006
At the office 2.0 conference in San Fransisco, Google unveiled its web based word processing and spreadsheet product inventively named Google Docs and Spreadsheets, primarily aimed at users working on collaborative projects.
Users of Google Docs and Spreadsheets will be able to:
- Create documents and spreadsheets, and then manage and access them in a single, secure location
- Easily collaborate with others, online and in real time
- Export to and import from a wide variety of file formats
- Share them with others as view-only
- Publish them to a blog or as an HTML page
To read the full press release on the Google website, visit http://www.google.com/press/annc/docsspreadsheets.html or view the system at http://docs.google.com.
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October 12th, 2006
Matt Cutts posted an entry today, asking for feedback regarding bugs within the Google resultset. He has highlighted a number of these on his blog - www.mattcutts.com/blog/ - and is awaiting feedback on any other issues there may be.
If you are going to have your say however please note Matt has stated the following:
“Just to be clear, pruning will be ruthless for this post: I only want to see specific queries that seem to show bugs, and the more concisely you can explain something, the better. I`ll probably keep just the first example of what looks like a bug. I`ve got a meeting at noon tomorrow to talk about search bugs, so I’ll probably lock the comments after that. ”
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October 11th, 2006
The effect of online advertising within the corridors of traditional advertising is starting to be felt, with recent figures putting revenue from Online Advertising at 10% of all advertising revenue in the UK
With so many distribution channels yet to be fully realised, including the burgeoning social community networks and natural search engine optimisation, the challenge to digital agencies in the UK, is how to meet the demand, and explore more new avenues of marketing customers and thus avenues of revenue.
A recent study by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) confirms that the growth of online advertising far exceeds any other form of advertising media.
Given that the UK advertising sector as a whole is struggling, the 40.3% like-for-like annual growth for the first half of 2006 would suggest that another bumper year is in store and pushes online’s share of the pie to 10.5%.
I would suggest that growth will not slow down for the short term either, as many more traditional marketing companies see the benefits that lie in online.
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October 6th, 2006
Yahoo! has announced that it is to start running click-to-call ads linked to search results on mobile phones in the US and UK, in order to rival the current Google click to call offering.
Mobile search ads will work on handsets with web-browsing functionalities, and will allow people to call advertisers straight from the advert.
The keyword-based auction model will replicate that already used by Yahoo! online. However, the test currently open to only a few select advertisers
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October 5th, 2006
The concept of Latent symantic indexing has long been banded round the industry as the next big thing … however what is it and is it really relevant?
Mike Grehan from Clickz wrote a recent article exploring LSI and its impact on SEO/SEM. Is it really what a lot of “SEO” companies say it is, and should you really be factoring this into any SEO campaign.
Mike uses this example in his post
“SEMANTIC WEB VERSION II Google is coming up with Semantic web. Are you ranking well with this latest algorithm of search engines and will you continue to rank well?
Is you website LSI compliant?
Search Engines like Google (who are pallbearers for technology) are already reaching out for it by adopting LSI in their ranking algorithms.
We will check your website for its LSI algorithm readiness.”
As Mike goes on to explain, much of this is just marketing jargon. Rand Fishkin added the following
“LSI is a method for determining semantic relationships and in all honesty, while I do believe it’s critical for an SEO to be informed enough to explain the concept to a client, I don’t see a lot of practical use. With the advancement in search engine algorithms over the last 2-3 years (particularly at Google & Yahoo!), SEO has shifted away from manipulating language use and placement to building a savvy marketing”
My own opinion is that Search Engine Marketing as a whole is less reliant on language and instead relies on other aspects to compliment it such as traditional marketing theories and methodologies.
To read the full article, regarding LSI, click here
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October 3rd, 2006
