One of the better articles written on Affiliate Networking, albeit with an American search engine marketing bias. It has been written by the Aberdeen Group and presented by Linkshare.com.
For ease of reading it comes as a PDF document.
To read the full document, please click on the link here
Sphere: Related ContentAdd comment September 27th, 2006
Noticed more and more of this on local north west “SEO” sites.
Search Engine Optimisation UK - Web Design Manchester London East Anglia Midlands SEO UK - Business Web Design and Optimisation - High Rankings - Website Design Scotland - SEO UK Optimization Company - Search Engine Optimisation Services - Promotion and Placement - Web Design UK - SEO Lancashire
Does this really constitute SEOing a site. OK is can be effective, but in terms of usability it does come across as a bit “amaterish” to the non SEO related.
Surely we should be able to do the above in a far more stealthy way without resorting to such tactics
Sphere: Related Content1 comment September 24th, 2006
Been looking at our website, which unfortunately by our own admision is now a little out of date. Unfortunately when your busy, something has to give. So how to quickly notify people of what we do ….. aaaahhhhhh The Blog!!!!!!
Blogging has become something of a buzzword in the industry, however no one can doubt both its effectiveness, and btw just one more of the services we at E-Gain New Media are more than happy to help with ….
So to summarise
We are pleased to recently have launched the Click to call system which we expect will do well in the current marketplace, both from a sales tool, and as a marketing tool. We will also be looking to launch our E-Com system in the coming weeks, and we will launch a Press Release as soon as this is ready. So keep your eyes on here, it is worth it….
This is all on top of the current services we offer such as
Our service offering has changed significantly since we launched a little over a year ago, and I personally hope this continues, as it shows a real interest in our market and what we can do.
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Add comment September 21st, 2006
On page factors - Is your website search engine friendly?So you have a website but where is it on Google? Have you fallen foul of a penalty or have you overlooked one of the many common search engine optimisation pitfalls when designing your site?
Understanding what works for the search engines and what doesn’t when it comes to the content on your website can have a crucial impact on the relevance and/or page rank of your pages from a SEO perspective.
Here we highlight common mistakes that could affect your ranking on Google and other search engines.
Optimising for the correct keywordsBasically ‘Get real’ about what keywords you feel your website can be ranked for. If you have a ten page website in a highly competitive market then ranking naturally for the major terms will be close to impossible.
Use the Overture keyword tool together with the number of results on Google to find out what keywords are searched for and how many other websites are targeting them. If you are lucky then you might even find a popular keyword that not many other websites are optimised for. Alternatively a good tool for this job is Wordtracker from Rivergold Associates Ltd.
Code validationIf your html code is not valid then this could make it very difficult or even impossible for a search engine to separate your page content from your code. If the search engine cannot see your content then your page will obviously have no relevance.
FramesEven though most, if not all, major search engines now index frames and even with the use of the NOFRAMES tag you run the risk of your pages being displayed in the search engine results out of context. As each individual page is indexed separately, it is likely that your website visitors will not see your pages within your frame and will effectively be stuck on the page they arrive at.
If you must use frames then create a ‘Home’ link on each of your individual content pages and point the link at your frameset index page.
JavaScript navigationIf you use JavaScript to control your website navigation then search engine spiders may have problems crawling your site. If you must use JavaScript then there are two options available to you:
Flash contentCurrently only Google can index Macromedia Flash files, how much or how little content they see is open to debate. So until search engine technology is able to handle your .swf as standard then it would be advisable to avoid the use of these.
Again if you must use Flash then offer a standard HTML alternative within NOEMBED tags.
Dynamic URLsAlthough Google and Yahoo are able to crawl complicated URLs it is still advisable to keep your URLs simple and avoid the use of long query strings. Do not including session IDs in the URL as these can either create a ’spider trap’ where the spider indexes the page over and over again or, at worst, your pages will not get indexed at all.
If you do need to include parameters in the URL then limit them to two and the number of characters per parameter to ten or less.
The best SEO solution for dynamic URLs is to use Mod-rewrite or Multiviews on Apache.
No sitemapA sitemap is the search engine optimisation tool of choice to ensure every page within your website is indexed by all search engines. You should link to your site map from, at least, your homepage but preferably from every page on your website.
If your website contains hundreds of pages then split the sitemap into several categorised maps and link these all together. Try and keep the number of links per page on a sitemap to less than 100.
Excessive linksExcessive links on a given page (Google recommends having no more than 100) can lower its relevance and, although it does not result in a ban, this does nothing for your search engine optimisation strategy.
Be careful who you link toAs you have no control over who links to your website, incoming links will not harm your rank. However outbound links from your website to ‘bad neighbourhoods’ like link farms will harm your ranking.
As a rule ensure as many of your outbound links as possible link to websites that are topical to your field of business.
Sphere: Related ContentAdd comment September 16th, 2006
Monday, September 11, 2006 and MSN feel that the time has come to launch the new Live Search, no longer in beta and not only powering Live Search But MSN Search as well.
A clean, custom interface - The new interface updates not only the colors and fonts of the service, but the design and layout as well. The new scope bar enables you to see search results from the Web, images, local maps/directions, videos, etc without having to re-enter your query in the search box. The scope bar remembers your most recent scopes like Video or Academic so your search experience will feel very personalized.
Related Searches - help you refine your query by simply clicking on a list of related terms (try Jaguar, Las Vegas, CSI). We’ve found that helping our customers refine their queries is one of the biggest things we can do to help people find their answers.
Image Search - delivers a new rich experience tailored for the task of searching for pictures. It includes: Smart Scroll, which gets rid of pagination; meta data surfaced by hovering over an image vs. having words clutter up your results; dynamic image resizing; related people lists that are addictive (try Oprah Winfrey, Katharine McPhee, Tom Hanks); and lastly a scratch pad for images since we know most people searching on images want access to multiple images and this is a quick and easy way to save your results to access them later.
Local Search - is getting more robust everyday and this release provides new or updated imagery for 25 U.S. cities, meaning we are covering about 30% of the U.S. population now. There are also some new additions to collections and access to White Pages data. Check out the service or check out the blog for more details.
Live QnA - beta makes its full public debut! We’ve been out for a bit now but are now baked into the search scope bar and are no longer in a closed beta. We are excited about this vertical because it can bring the community into your search experience; if Web search doesn’t answer your questions right away, get the answer from real people! Live QnA is particularly powerful due to its tight integration with other Live social services, like Windows Live Messenger and Windows Live Spaces.
Video Search - beta can be found here or under the “More” tab in the scope bar along with a host of other beta verticals like Academic and Product Search as well as links to Live Macros where you effectively create your own search engine, or browse ones created by others in the community (try a macro I created for my hobby Poker - try searching for “Phil”).
If you want a stand alone Search page head on over to the Search only page at live.com.
If you love RSS feeds and customizing a Web experience uniquely for you use the Personalized page at Live.com.
If you prefer search paired with a great programmed content experience head on over to MSN.com.
Source : blogs.msdn.com.
Sphere: Related ContentAdd comment September 13th, 2006
E-Gain New Media is pleased to announce the launch of cheapmobilephone.uk.com, offering clients the chance to view a wide variety of phone related deals. Cheapmobilephones offer a wide range of phones, ringtones, games, contract and pay-as-you go deals. E-Gain developed the site in just under two weeks, from concept to build. The site was built in order to maximise its impact in terms of indexibility by the search engines, with a full long term search engine optimisation campaign already under way.Â
Sphere: Related ContentAdd comment September 8th, 2006
According to a post by Barry Schwartz (of Rustybrick) on Search Engine Watch, Matt Cutts of Google has confirmed that the URL does play a role in SEO. The post quotes Cutts as follows:
“Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.”
Matt Cutts in this example is referring primarily to blogs, however the analogy could be applied to websites in general, as blogs are in essence websites.
However it may be worth noting that a typical blog post refers generally to a highly specific subject, and many do perform well in search engines. Again though it should be noted that many of these searches will tend either to be transient or only competitive over a minimal period of time.
Outside of blogging type subjects and keywords, does play a part in the “optimisation mix”, however it should be noted, that alone this will have little or no effect at all.
Sphere: Related ContentAdd comment September 7th, 2006
Spotted by evilgreenmonkey on the Search Engine Watch forums, Google seems to have launched Clicktocall in the UK. To see this in action, go to www.google.co.uk and type in jet2
On the subject of Click to call, E-Gain is imminently to launch C2C, Clicktocall from E-Gain New Media.
Sphere: Related ContentAdd comment September 4th, 2006
Matt Cutts has highlighted how various major search engines deal with the meta noindex tag in Handling noindex meta tags. In one of his recent blog he noticed the following issue when analysing a particular website and the effect of the Noindex attribute in the search engine resultsets
However, ironically, if you use a robots.txt file Google does show the page in the some ways, which Matt Cutts acknowledges.
To read some other posts on the subject please visit:
Sphere: Related ContentAdd comment September 1st, 2006
I like many other Online/Search Engine Marketing professionals use facilities such as blog readers and alerts to nofify and inform me of goings on in the industry, Danny Sullivan’s departure from SES & SEW being one such example.
However following the articles from these alerts does highlight other aspects of the Online Marketing profession and Search Engine Optimisation or SEO as a whole.
During the last couple of days, I have had a number of meetings with clients looking at maximising the return from the Online services, primarily website. However one thing that has always struck me from the clients perspective is not the requirement for more traffic, it is the requirement for higher conversions, something many SEO’s and Online Marketing professionals lose focus of (I have generalised slightly with that comment).
However out of five articles sampled on the release 31st August two were PR in nature, and the other three purely focussed on the technicalities of SEO, focussing on how to SEO, ie the usual stuff - use unique title tags, dont use hidden divs, follow Google guidelines, White Hat is best.
To most companies this is a sideline of what they want. Yes they want to know to a certain degree how you are going to do it (more to the point can you do it), but most will focus on other aspects such Will they increase my ROI . The amount of times I have come across sites well (maybe overly) optimised, however the focus has significantly shifted away from usability and presentation to pure optimisation. Whilst they may generate significant traffic, I doubt many of these convert the vast majority of the incoming traffic.
Many people have recently discussed how we could make SEO and Online Marketing more mainstream. Personally until the SEM industry as a whole can start presenting itself as professional (focussing not only on traffic but on conversions, sales and the like), it will be difficult to build on the foundations laid by the “Industry Leaders” such as Danny Sullivan, Ammon Johns and the like.
Sphere: Related ContentAdd comment September 1st, 2006
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