Archive for August, 2006
Whose Danny Sullivan you may well ask?
Danny Sullivan I would have to say is one of the main reasons I personally developed an interest in SEO and Online Marketing. A industry known expert in his field Danny is/was the editor-in-chief for the Search Engine Watch forums (of which I am a contributor (e-gain)) and also one of the main contribitutors to the very popular Search Engine Strategies conferences that occur regularly throughout the world.
An excert from Danny’s site (daggle.com reads as follows)
“After ten years, I’m leaving Search Engine Watch and almost certainly leaving the Search Engine Strategies conference series as well. My contracts with their owners Incisive Media are expiring, and we’ve not been able to agree on new ones.”
We at E-Gain New Media wish Danny all the best in the future, and wish him every success in the future. P.S. If you ever fancy a challenge Danny, give us a call
August 29th, 2006
During the recent Search Engine Strategies in San Jose, California (SES San Jose), the new ad platform from Yahoo! Search Marketing was previewed. During the presentation Yahoo! Search Marketing explained some of the features of the new system
- New ad platform will be more like Google Adwords in terms of functionality, moving away from the “highest bid” wins type scenario that currently exists.
- Moving to a more “ad-group” type model -> ie targets, creative, call to action
- Geo-Targetting - the ability to target certain demographics including specific regions and languages
- Keyword suggestion tool based on data collated from spidering the targeted landing page
- Adverts will allow for A/B split testing
- Ability to budget at both campaign and group level
- Keyword tool displaying the estimated level of traffic
A lot of the above sounds like Yahoo are moving in a similar direction to Google, however there does seem to be some exiciting new stuff from a Yahoo perspective.
Expect this out towards the end of 2006.
August 24th, 2006
I have spent a lot of time evaluating the SEO marketplace recently, in order to gauge the strength of the Online Marketing industry particularly round the North West of England. One of the major and probably most eye opening of observations has been the dramatic differences in perceived knowledge of SEO in particular.
In particular, the old school tricks that many traditional web development companies use as extentions to their core service, however many of these solutions are neither effective nor suitable.
Search Engine Marketing is still a fairly new service, however it already suffers from a fairly bad reputation in certain quarters as a black art and the like, and as one of my colleagues has said “it overrides the design”. In my opinion SEM and SEO in particular is an industry that could utilise a professional body dedicated to giving SEM a mainstream/corporate confidence and hopefully catapult it into the public eye. However getting both the public, and the sector educated has to be the first step in the process
August 23rd, 2006
